A single parent by choice, Toby Simon has raised a highly engaged and successful daughter. Her daughter Hattie held a fundraiser for victims of child slavery
at the age of 12, became a working jazz vocalist & musician at the age of 14, and at the age of 16 received both a national anti-tobacco advocacy award and
a national arts award for jazz performance. With a modest single parent income, Toby has tackled the same challenges that so many parents face ...how do
we help our kids gain all the opportunities they deserve to be engaged and successful in life, without the income to back it up? Toby teaches that it's not about
pushing our kids, but rather uncovering and coaching our kids' passions. She shows how to navigate resources to help them excel in school and life, access
unknown scholarships and financial aid, and finally, how to publicize their successes like a marketing pro!

Wednesday, March 27, 2013

If A Tree Falls in the Forest...

Let's say your kid is quietly doing some fantastic community service project, or is working determinedly on fundraising for a good cause, or has some amazing talent that earned him/her recognition or maybe even an award. Did you mention it to anyone? I mean anyone outside of your family? It's time to let the rest of the world know if your kid is doing great things. Be your kid's publicist - write a press release!  If you've never written one, there are plenty of templates and videos online that show you how to write a press release. Make sure you are writing about something that is actually interesting and newsworthy - the media does not want a press release about your kid finally scoring an A in his history class. Get email addresses of the news editors for your local media sources (you can find addresses on their websites) Small papers and community based media outlets like writing stories about kids who have special talents, or kids doing interesting things in the towns they cover, And include a picture of your kid with the press release. That media exposure can often bring unexpected and  important connections for your kid.
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